A creative cultural producer finds ways to convey the essence of a culture in a creative manner. This can take many forms including but not limited to video, blogs, images, and a whole slew of other ways. In a way, the content generated by creative cultural producers doesn't only reflect the culture, but shapes it as well. The creative projects let the culture know what they should like while also utilizing things that appeal to them.
Visual culture focuses on cultural meaning of a piece as opposed to its aesthetic value. This post discusses how infographics are becoming a trend in today's visual culture. The blogger mentions how infographics are being used in product packaging because they make boring information more interesting. An example of a milk carton using this tactic is provided below.
Fast forward to 4:10 in the video below for a little history on infographics and a discussion of their popularity today by a couple of people who design them.
In the video above, the designers describe their role in deciding which information is most important and expressing that data creatively. In a way this is the role/responsibility of all artist-designers in the digital media culture. Whether creating an infographic or some other visual online, the designer chooses what they feel would be useful to convey. Sometimes this comes in the way of information, in infographics, and sometimes it comes in the color chosen or even font. Every choice a designer makes conveys some aspect of the culture they are a part of.
I think contemporary art and design practice is very interesting in that the people in the occupation of designer somehow determine the culture's perception of the world. No matter where you go, whether in real life or online, you are exposed to the work of a designer. Designers shape the world we live in and thus shape our lives and experiences.
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