As a marketing major, I have always recognized the
importance of creativity when approaching potential customers. In this class, I have come to realize that
marketing involves a lot more art than I originally realized. Human beings are visual people. They are drawn to things by their visual
appeal, not only a slogan. In order to
get people to listen to or read what you have to say, you must first get them
to look! Art helps us do this. Creativity is as important as I always
imagined, but it must always be accompanied by great art.
This video gives a great description of what graphic design
is and why it is so essential to any marketing campaign. The video itself is a great example of art
used as an ad. The message is
compelling, but the visual aspect of it draws people in and gets them to pay
attention. This is true in mostly all
advertising and marketing situations.
Art is involved in every step of a company’s communication
with a consumer. The ads distributed the
packaging and even the font on each of these items effects the consumer’s
perception of the brand. Typography is
one of my personal interests. I’m certainly
not an expert, but it is something that I like to look into. I especially love seeing posters that utilize
type such as this one.
It is also interesting to me how a particular font can become synonymous with a company, like Coca-Cola.
This class has given me a new appreciation for the art behind the AdveRTising.
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