It's All Downhill from Here

This is such a clever bench advertisement.  If the guy sitting on this bench wasn't considering going skiing before, he certainly is now.  The detail on this display is amazing.  They left nothing out; you really have to look twice to realize that it's actually just a bench and not a ski resort.  Note the shadow of the skis on the floor.  In a world where we are exposed to as many as 5,000 advertisements each day, it is important to find a way to stand out in all the clutter.  This ad fits the bill.