So Fresh and So Clean

Being a marketing major, I love to see the type of ad that makes me think "I'd like to meet the person who came up with that."  This is one of my favorite examples of such an ad.  First and foremost, it is eye-catching.  It is also straightforward and simple.  Mr. Clean is a well known brand personality.  The ad, though clever and abstract, transmits the brand message loud and clear: Mr. Clean will help you keep everything sparkling white, crisp, and fresh.  I also think that this scene may get potential customers thinking about all the dirt and grime that they may be dragging into their homes on their shoes, thus reminding them why products by Mr. Clean are so important.  This ad is also something that would likely get a lot of word-of-mouth traffic after it has been seen.  If I had seen this crosswalk in real life, I would definitely be telling my friends about it.  I bet they would tell their friends too.  There's not much more a marketer could ask for.